Lessons you can learn from the LeakedIn LeakOut

All businesses want to mitigate potential brand damage that a hacking incident can cause. Damage limitation should start as soon as possible by confirming that customer personal and financial data has not been exposed. I'm not convinced LinkedIn pulled this off after they suffered a breach. Disclosure has to be timely, complete (within regulatory compliance boundaries for your industry) and accurate if it is to truly mitigate damage. Most importantly, it has to be perceived as being a genuine explanation and not merely a marketing exercise if your customers and business partners are to be satisfied.