Sometimes you just cannot help but having a good old laugh at the expense of the marketing folk who come up with product branding. Take Nintendo for example, who on earth thought that ‘Wii’ was a great name for a games console? A high technology toilet maybe, but a cutting edge console? What next, the Sony PooStation? Microsoft has been responsible for a few branding gaffs of its own, of course, and the recent consumer security solution that is OneCare must lead the pack. Try saying it in a French accent, whilst thinking about Bill Gates perhaps.
Now Microsoft are at it again, with the new or at least rebranded suite of corporate security products about to be released as we move into 2007. The former ‘it does what it says on the tin’ approach that was Microsoft Security and Microsoft Client Protection has morphed into the somewhat prophetic, if not pathetic, Microsoft Forefront. There is no arguing that Microsoft is at the forefront of many a security issue, but more often than not for all the wrong reasons it has to be said. But can it really expect to take on the big boys of corporate security like Symantec and Trend Micro?