How secure is Apple Pay?

Much of the talk to date has focused on how comfortable shoppers will be waving their iPhone around at the checkout, as opposed to producing a credit or debit card like everyone else. Worrying whether your fellow shoppers will regard this as cool or more akin to a "nerd wave" is, frankly, pointing your consumer anxiety in the wrong direction – you should be more concerned about how secure Apple Pay actually is. Before you even consider using Apple Pay, you should satisfy yourself that the security measures put in place by Apple bolster rather than weaken existing contactless-card safeguards.