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Thursday, December 12, 2013

Kitsound iD headphones could brighten up someone's Xmas

The odd thing about these particular headphones is the marketing, in my opinion. The very bright colours, mine were what I can only describe as dayglo yellow, are not offset by any calmer touches; the same colour is applied to the wires, cups, buttons, jacks, headband, everything. It's a deliberate ploy to attract the Electronic Dance Music (EDM) fans, and the back of the box even states "EDM is taking over clubs and festivals all around the world, provoking the return of neon body paint, fluffy boots and glow sticks. In keeping with this trend, the KS iD headphones come in a range of bold colours." Yet, although I admit I am no expert in this particular field, EDM encompasses an entire spectrum of dance music from house through trance to hardcore. All of which has one thing in common, quite a lot of bass. Yep, the one thing I felt that these 'phones didn't handle too well is the one thing that the target market will want. I tried a lot of reggae tracks and dance remixes such as the Calvin Harris treatment of When You Were Young by The Killers and in every instance I wished there was a bass button that I could ramp up to 11, but had to do with a virtual one stuck at 5 instead.
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