Consumers like discount coupons but hate drive-by marketing

ISACA, which specialises in helping business get the most value while managing risk related to information and technology, asked more than 4,000 consumers about their holiday season shopping habits and their opinions on privacy. This revealed that shoppers in India and the UK were the most resistant to location-based marketing on smartphones, with more than 70% declaring tactics such as sending unrequested special offer messages when they walk past the store concerned would be considered invasive.