The DaniWeb guide to social media marketing campaigns

There can be no denying the impact that social media has had on business, you only have to look at the reach it has: well over a billion people between Facebook, Twitter and LinkedIn subscribers. What's more, there is no sign of the social media bubble bursting just yet. However, social media is actually much more than just a numbers game and in order for any marketing campaign to succeed then businesses simply have to understand how to embrace it properly. Indeed, the potential for extending the reach of your business and your brand has never been bigger. The time for action is now, but jumping onto the social media bandwagon without first doing your homework and making careful preparation is just inviting the wheels to fall off your campaign. And that means constructing a relevant and worthy social media marketing strategy.