Tuesday, April 28, 2015
BLEIB RUHIG und KEEP AD BLOCKING
Advert blocking software is thought to be used by something in the region of just five per cent of online users, or 150 million people of you prefer. It is, however, on the up; research conducted by Adobe and anti-adblocking campaigners PageFair suggests that ad blocking use rose by 70 per cent last year. Of the various options out there, Adblock Plus is one of the best known and most used. Which is why the company behind it, Eyeo GmbH, recently found itself on the sharp end of a court case in Germany seeking an injunction to prevent it from selling the software in that country.