Longlining: the new phishing attack targeting businesses

Targeted spear-phishing and traditional mail-bombing attacks are merging to create yet another new genre in the email scam game – longlining. This name isn’t simply another fishing pun, but rather a literal description of how this technique works. Longline fishing is a commercial practice that employs a single line several miles long, baited with thousands of individual hooks. Longline phishing gets around traditional security systems by a process of "mass customisation", employing a rapid bombardment of thousands of uniquely targeted messages.