Windows 8 launch: three year user backlash predicted

Microsoft knows it has to do something in order to claw back some kind of market position, not now but five years into the future. The culture of computing is changing amongst the young and hip consumer, and it's moving away from the Microsoft Windows-centric vision of the past. While Microsoft remains buoyant within the enterprise, powering business globally with plenty of success, the Seattle tech giant would do well to realise that even this core part of the corporate plan is not immune to the generation now effect. What consumers want today can, indeed almost certainly does, influence how enterprises react tomorrow. And that's where the real problems are for Microsoft and the launch later today of Windows 8.