10 ecommerce turn-offs to avoid

Research from ecommerce solutions provider SellerDeck (which used to be known as Actinic Desktop) has revealed the top ten ecommerce turn-offs that online retailers need to avoid at all costs if they are to turn clicks into sales. At the very top of the avoid list comes insecurity. Your website doesn't actually have to be insecure to turn the shoppers away, but just give the impression that it might not be secure. This should be engraved in stone and filed under 'well duh!' to be honest, but it seems that too many online retailers still fail to take security seriously enough to ensure that not only is the transactional security and overall data protection implementation watertight, but that investment in security is communicated through the design and site content to potential customers.