Microsoft enters social search market with So.cl

Microsoft must have been watching from the sidelines, wondering when and if it could join the social networking revolution; conscious of how it was relatively late to embrace both the Internet and search bandwagons but still able to make more than a little impact when it did. Google limped into the social networking space with Google+, which has still really to make the kind of splash that those in Mountain View would have hoped for. So why would Microsoft think it could do any different, any better?