Is your marketing campaign suffering from social media neglect?

A group of social media experts meeting at Microsoft's London offices has warned that social media is more than just a numbers game and for marketing campaigns to succeed, business must understand how a blend of creativity and science drives it. The round robin event featuring social media experts from across the UK was held by hosting specialists UKFast at the London offices of Microsoft and debated how best to maximise the potency of social media campaigns.