Is your brand in danger of being sex domain abused?

Cyber squatting is, for the most part these days, old hat as far as threats to your business go. After all, any business that wants to protects itself from others associating themselves with its name through the simple process of buying a related domain name can follow any number of routes to protect the brand from harm. Be it applying trademark protection laws or just buying up all the associated Top Level Domain (TLD) names from the outset, the processes are in place to prevent such abuse. Indeed, the Uniform Domain Name Resolution Policy (UDRP) which has been developed by the Internet Corporation for Assigned Names and Numbers (ICANN) deals with such matters regularly. So why should cyber squatting, namejacking and domain related brand protection be high on the business to do list now in the middle of 2011? The answer is an explicit one; in fact it’s xxx-rated.