How to market your mobile applications

Last week a group of six 'm-commerce' experts took part in a round robin discussion in Manchester, England to determine the best ways forward for developers interested in creating a serious mobile web presence yet wanting to make money through the medium of mobile advertising at the same time. Anyone who has been involved in this particular area of Internet growth will appreciate just what a serious challenge the mobile web presents to those who have not invested, in thought and deed as much as financially, in getting to grips with a realistic m-commerce marketing strategy.