How snowmaggedon exposed online retail flaws

According to the latest study from eDigitalResearch the UK has just experienced something of a truly digital Xmas. I’m not too surprised that 86% of us used the Internet on Xmas Day and Boxing Day, or that 22% of us did it via a smartphone or tablet device. No great shocker that 30% of folk visited the online sales on Boxing Day either, or even that 62% of those shopping online over the Xmas weekend were looking for sales bargains, come to think of it. What did surprise me, however, was just how badly some of the biggest names in retail dealt with the snowmageddon disruption in the lead up to the seasonal festivities when compared to your average small business.