Oscars 2010: Best Support in an Advert goes to the iPad knees

The Oscars 2010 had something new to add to the usual media frenzy, glamorous dresses and A-list celebrities: an iPad advert. Yep, Apple opted to get the mainstream iPad marketing campaign well and truly off the ground by debuting the iPad TV advert during the 82nd Academy Awards. If there were an Oscar for Best Support in an Advert then the 'iPad knees' would surely have won it.