The trouble with putting a fair usage cap on unlimited broadband accounts is, quite simply, that they are unfair. If those accounts were advertised as being ‘actually really rather limited broadband, dontcha know old chap’ then maybe I would be happier with the notion of traffic management policies. If traffic management policies were explained in real world detail to the consumer at the point of sale, before they became just another unhappy mug punter, I’d be happier still.
Which is where the fat bloke comes in.