The new currency of online consumerism

According to Will Beresford, the strategy director at social web experts Beyond Analysis 2008 could well be the year of social media for business. He predicts that the traditional models which consumers use to research products and services will not only start to change but will fundamentally so courtesy of social media. Think social networking sites, think user feedback and review sites, think consumers that are ready and willing to interact with each other in order to get the best deal. “Traditional search engines will become increasingly less relevant to the consumer and businesses will need to re-think their online strategies” Beresford insists.