European at work Internet usage revealed

The Online Publishers Association (Europe) has today announced the results of its study of media consumption amongst the 'At Work' audience and it reveals that daytime on the Internet is still primetime media. Indeed, it suggests that if you are looking to reach a highly educated, affluent consumer base then the Net it the place that advertiser need to be. Since the last survey, in 2004, the main thing to change has been the reduction in time spent watching TV and the increase in Internet usage. This has flowed out of the workplace and created a second usage peak during the evening.