Well it has been predicted many times before, but so far the institution that is the print newspaper has managed to not only survive but go from strength to strength. That could all change as the industry sugar daddy, advertising revenue, switches from paper to web. The NAA reports a 19.3% year-on-year increase this quarter for online ads, up to £395 million which is the 13th such rise on the trot. Good news.
At the same time, print ad revenues have continued to fall, down 10.2% on the previous year. Bad news.