When technology attacks

Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the London 2012 Olympics branding sucks. In fact, it more than just plain simple sucks, it sucks elephants through a straw is how bad it is. But as well as being offensive to the eye, this campaign has shown how technology can attack both your product credibility and the health of those viewing it.