NVIDIA takes on Intel

It looks like NVIDIA really means business, announcing it intends to attack the Intel integrated graphics processor market with an ICP of its own. Now that is some target, given that Intel is pretty much the heavyweight champ when it comes graphic chip manufacturing and sales by the numbers. No matter what hardcore gamers and system tweakers may think of integrated graphics processors, with their inability to be upgraded and generally underperforming specification, the market truth is that for the vast majority of users an IGP does everything they need just fine. The market for third party GPUs, which is the territory NVIDIA hunts in, is much, much smaller by comparison. No wonder then, that Intel has decided to broaden its base and get a share of the big boys action.